How Spam Traps Can End Up on Your List

The internet has a lot going on behind the scenes to protect users from spam, phishing attacks and scams. One of those measures involves the use of spam traps, or honeypots, to identify and catch spammers.

These are email spam trap removal that do not belong to real people and are primarily used by ISPs, anti-spam organizations and domain blocklisting services to help prevent spammers from targeting the inboxes of other people without their permission. Because they look like regular, valid emails, spam traps can easily end up on your mailing list if you don’t practice good list hygiene.

Rising Above the Challenge: Unmasking and Defending Against Sophisticated Bot Threats

Removing spam traps from your list is a critical step to maintaining deliverability and improving inbox placement. However, simply removing the spam traps from your list will not solve all your deliverability issues. It’s also important to understand why you are hitting these traps, so that you can take steps to correct your list-building practices and prevent the same issues from occurring in the future.

There are a few ways that spam traps can end up on your list:

Purchased lists: Purchasing or receiving email address data from a third-party source, such as co-registration or a purchased lead generation program, is strictly prohibited by the Marketo Terms of Service and should be avoided at all costs. This practice can damage the sender reputation of multiple Marketo customers and result in deliverability issues across all campaigns. To avoid this risk, always use double opt-in and implement email validation checks on your webforms to ensure that you’re getting valid, active email addresses from real people.